Finishing First 2016. Review

Successful start to the series of events: FINISHING FIRST impresses trade professionals.

Invited visitors from half of Europe participated in the two-day FINISHING FIRST event at the Horizon Academy to get information about the entire production process and the future of print finishing.

Quickborn, November 2016 – Horizon welcomed more than 150 printing companies to the first FINISHING FIRST event. The focus of the jam-packed event: Lectures, discussions, and live demonstrations of highly integrated production workflows, where print finishing is of prime importance. Horizon also presented the StitchLiner Mark III as a première international launch: The new system for the production of saddle stitched brochures inspired the trade professionals by its previously unachieved degree of automation. The first StitchLiner Mark III was sold directly at the event.

"The overwhelming response of our guests confirms that we have offered them the right mix of know-how transfer, peer exchange and leading technology with the FINISHING FIRST Event", says Birgit Wienck, Marketing Director of Horizon GmbH. "Our goal was to demonstrate the opportunities of integrated and automated production and to give new impetus to business models. We have succeeded in our pursuit as signalled by many visitors during the event".

World première launch of the StitchLiner Mark III.

The latest print finishing technologies were demonstrated live in the Horizon Academy's showroom. The variable book and brochure production with SmartBinding and the world première launch of the StitchLiner Mark III. The newly developed, high-performance system for the industrial production of saddle stitched brochures marks the cutting edge in automation, product quality and reliability in continuous operation.

"The StitchLiner Mark III was undoubtedly the star of FINISHING FIRST. Many visitors have taken the opportunity to get detailed information about our new spearhead in saddle-stitching", says Birgit Wienck. "Above all, the extreme degree of automation, which also allows significant reduction in the set-up times of variable products, was impressive. According to the unanimous opinion of the printing companies, another great practical advantage is the option of fine-tuning all system parameters during production.

Finishing First: That was just the start.

The continuous development of technologies and projects in the area of networked print production requires ongoing exchange of information between all parties involved. "With the inauguration, we have set ourselves the goal of developing the Horizon Academy as an industry centre for innovative print finishing. We have made a very good start by having attracted over 1000 visitors from all over Europe just in the first year. This encourages us to drive the dialogue between manufacturers and print service providers with a regular FINISHING FIRST event at the Horizon Academy", says Birgit Wienck. "In the future, Horizon will also pay attention to the event's focus on practice, so as to maximise the benefit to the participants."